Suggesting Related Blog Post with AI Content Recommendation

05 July 2024

I'm thrilled to announce a game-changing feature for wisp CMS users: AI-powered content recommendations. This cutting-edge addition is set to transform how content creators and marketers approach article discovery and user engagement.

The Challenge of Manual Content Linking

Traditionally, content management systems have relied on manual linking for related articles. As your content library grows, this process becomes increasingly complex and time-consuming. We've heard from many of our users – startup founders, indie hackers, and marketing leaders – about the headaches this causes. That's why we've leveraged the power of AI to solve this problem.

Why Content Linking Matters

Before we dive into our solution, let's talk about why marketers invest time in content linking:

  1. Increased Time on Site: By suggesting related posts, you keep visitors engaged and exploring your content longer.

  2. Product Discovery: Strategic linking can guide readers to learn about different features of your products or services.

  3. Trust and Authority: Showcasing a breadth of related content demonstrates your expertise and builds credibility with your audience.

  4. Improved Conversion Rates: The longer a visitor stays on your site, the more likely they are to convert, directly impacting your sales pipeline.

  5. Enhanced User Experience: Readers appreciate relevant suggestions that help them discover more of what interests them.

In essence, effective "read more" suggestions can significantly boost your content marketing efforts and, ultimately, your bottom line.

Enter AI-Powered Article Recommendations

Our new feature uses advanced AI technology to understand the relationships between your articles and suggest relevant content to your readers - by suggesting semantically similar articles. This means you can focus on what you do best – creating great content – while our AI takes care of suggesting the perfect "read next" options.

The Technology Behind It: Embeddings

For the tech-savvy among us (I'm looking at you, engineers!), let's dive into the nuts and bolts of how this works. We're using embeddings, a powerful technique in natural language processing. Embeddings are vector representations of text that capture semantic meaning, allowing us to measure the relatedness of different pieces of content.

Specifically, we're employing OpenAI's latest model, text-embedding-3-large. This state-of-the-art model provides highly accurate and nuanced understanding of text, enabling us to make precise article recommendations.

How It Works

  1. When a blog post is created or updated, our software automatically converts the content into a vector (essentially, a string of numbers).

  2. This vector is then compared to the vectors of other articles on your site.

  3. The system identifies the most similar articles based on these vector comparisons.

  4. Related posts and "read more" suggestions are then presented to your readers, enhancing their engagement and time on site.

What This Means for You

As a wisp user, this feature means you can:

  • Save time on manual content linking

  • Improve user engagement with more relevant article suggestions

  • Enhance the overall user experience of your blog

  • Potentially boost conversion rates and strengthen your sales pipeline

Implementation Details

We've made it easy to integrate this feature into your existing wisp-powered blog:

  1. We've added a new endpoint to our Content API and JavaScript SDK. Check out the respective documentation to get started!

  2. For a practical example, we've updated our blogging template with reference code. You can view the implementation in these files:

Looking Ahead: The Future of AI in Content Marketing

This is just the beginning of our AI integration journey. We're excited about upcoming features that will make life even easier for marketers and content creators. One feature on the horizon is AI-powered CTA (Call-to-Action) suggestions. This will automatically map semantically similar CTAs to your articles, ensuring the most relevant calls-to-action are displayed to drive your users through your content funnel.

Conclusion

We're committed to pushing the boundaries of what's possible in content management and marketing. By harnessing the power of AI, we're not just keeping up with the times – we're staying ahead of the curve.

Happy blogging, and here's to smarter, more engaging content!

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