XM Cloud vs Directus
Compare XM Cloud and Directus for your content needs. Find out what actual users are saying about each product and which one is best suited for you!


What Users Say
See what users who have used XM Cloud and Directus have to say about their overall experience with the product.
XM Cloud's Key Strengths
Read what users love about XM Cloud.
Directus's Key Strengths
Read what users love about Directus.
XM Cloud's Key Issues
Read what issues users have with XM Cloud.
Directus's Key Issues
Read what issues users have with Directus.
What Marketers & Content Creators Say
Hear from the users who uses XM Cloud and Directus daily about their experience with the editors.
XM Cloud's Editorial Experience Highlights
What marketers love about XM Cloud's editor.
Directus's Editorial Experience Highlights
What marketers love about Directus's editor.
XM Cloud's Editorial Experience Issues
What marketers dislike about XM Cloud's editor.
Directus's Editorial Experience Issues
What marketers dislike about Directus's editor.
Mobile Editing
Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.
Sitecore XM Cloud allows mobile-first editing with low-code tools, but some features may require desktop for full functionality.
Directus supports mobile content creation via its mobile app and user-friendly interface.
"Layouts provide intuitive displays to view and interact with Items in a Collection."Source
"Explore the features and benefits of the Directus Mobile App for seamless content management on-the-go."Source
"The Directus Studio App serves as a comprehensive no-code interface for managing and presenting data, content, and assets."Source
"Directus stands out as a fully open-source platform, designed to be modular and extensible."Source
Automatic Content Linking
Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.
XM Cloud does not support automatic linking of related blog posts; linking must be done manually.
Directus does not support automatic related blog linking; only manual relationships are available.
"Directus provides a way to manually link related content but does not have AI-driven auto-linking."Source
"Directus emphasizes creating and managing relationships manually for SEO purposes."Source
"Discussion highlights the lack of built-in automatic internal linking features."Source
"Directus focuses more on policies and access control rather than auto-linking features."Source
Automatic CTA Linking
Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.
Sitecore XM Cloud does not support automatic CTA linking directly for AI-driven context matching.
Directus does not support automatic linking of CTAs to content through AI features.
"Directus offers a highly flexible API and content management system but lacks a specific feature for automatic CTA linking."Source
"While Directus has released AI extensions, they do not include features for automatic CTA linking."Source
"Traditional CMS architectures, including Directus, are not designed to support AI-driven content strategies like automatic CTA linking."Source
Comments
Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.
Sitecore XM Cloud does not have built-in commenting features for users to leave comments on content.
"You can add comments to projects, stages, or tasks when collaborating with other users."Source
"Sitecore XM Cloud focuses on site management, personalization, and performance, lacking user-facing commenting."Source
"In the ‘migrations’ I usually think about I’m often looking at an existing Sitecore customer trying to move to XM Cloud, but the fact is that there are a lot of options out there and Optimizely is pushing hard to pull those customers over to their SaaS CMS."Source
Directus supports commenting directly on items for team collaboration with mentions and editing options.
"Encourage team collaboration directly within your content for things like approval processes and feedback."Source
"Comments are a collaboration tool and can be left on items from the sidebar."Source
"To create a comment, follow the steps: Navigate to the Content Module, select the desired Collection, select the desired Item and submit your comment."Source
Multi-tenancy
Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.
XM Cloud operates as a single-tenant instance; however, the underlying delivery environment supports multi-tenancy.
"XM Cloud runs the Experience Manager environment as a single-tenant instance. The delivery environment..."Source
Directus supports multi-tenancy through project and role scoping, allowing for isolated environments for different clients.
"The Multi-tenant SaaS starter kit is designed to streamline the backend infrastructure for Software as a Service (SaaS) applications. The user data is setup as a simple project and task as an example only, but you can build whatever you desire."Source
"Directus supports multi-tenant architectures, ensuring that each Professional Project is isolated within its own container. This approach guarantees dedicated minimum resources."Source
"Directus has multi-tenancy in that you can create different projects that each have their own database. Within each project you have the ability to create different roles to manage specific access."Source
"Multitenancy is an architecture that allows multiple tenants (e.g., customers) to be managed by the platform. There are two main ways to achieve multitenancy: project scoping and role scoping."Source
What Developers Say
Hear from developers who've integrated and built on XM Cloud and Directus about their experiences.
XM Cloud's DX Highlights
What developers love about building with XM Cloud.
Directus's DX Highlights
What developers love about building with Directus.
XM Cloud's DX Issues
What developers dislike about building with XM Cloud.
Directus's DX Issues
What developers dislike about building with Directus.
Content Modelling
Find out how developers model and manage their content with the platform with key highlights and limitations.
Sitecore XM Cloud fully supports content modeling with customizable data templates and flexible presentation components.
Directus provides robust content modelling capabilities, including custom collections, fields, and relationships.
"The Directus data studio enables no-code configuration and management for any SQL database, with no arbitrary restrictions on how you build your data model."Source
"Directus collections help you manage your data. Create custom collections, define fields, configure relationships, and leverage features like content versioning."Source
"Directus supports creating collections, defining fields, and configuring relationships, forming a comprehensive content model."Source
Custom React Components
Find out if the platform supports custom React components to go beyond the basic HTML components for content.
Sitecore XM Cloud supports custom React components through registration, allowing rich interactions ineditors.
"In XM Cloud, developers can bring their own code (BYOC) by referencing an external code base that includes components."Source
"At the time of writing, XM Cloud Components are new and do not have a full feature set. Because of this, only standard React/Next.js components should be used."Source
"You can build a component by providing Sitecore managed data to a third party API like Google Maps API."Source
Directus allows for integration with React using its SDK, but fully custom React components are not natively supported.
"Integrating Directus with React applications provides a powerful combination for building dynamic and real-time web applications."Source
"Directus provides a set of reusable UI components that can be used when building extensions."Source
"Custom Modules are completely open-ended components that allow you to create new experiences within the Directus platform."Source
"Custom Interfaces allow you to create new ways of viewing or interacting with field data on the Item Detail page."Source
Full Text Search
Find out if the platform supports full text search across multiple fields to help users find content quickly.
Sitecore XM Cloud supports full-text search allowing users to search content across multiple fields.
"Searches for a full-text phrase within a value. For example, searching for 'apple pie' returns items for which the value is 'We made apple pie'."Source
"Sitecore Search is a cutting-edge, AI-powered, headless content discovery platform, empowering users to craft tailored and predictive search encounters."Source
Directus supports full text search across multiple fields with built-in indexing for enhanced performance.
"Full text search is a powerful feature in Directus that allows users to perform comprehensive searches across their data collections."Source
"Directus offers robust search capabilities that allow users to quickly find the data they need within their collections."Source
"Directus Features: Full Text Search, Role-Based Permissions, Content Management."Source
Starter Kits
Discover starter kits and templates to help you get started with the platform.
Sitecore XM Cloud has various starter kits including Next.js and Angular templates.
(Expand section to see a list of XM Cloud templates and starter kits.)
Directus offers community-maintained templates and premium starter kits for projects.
(Expand section to see a list of Directus templates and starter kits.)
Pricing & Plans
Compare the prices of XM Cloud and Directus.